Vidur Vyas

Knowledge Partner – Marketing

Vidur is our Thought Leader for Marketing & Strategy. He is the Founder of NorthSide™, a strategic marketing consulting company. He has held leadership roles as VP Marketing for Hike and Chief Marketing Officer and Senior Director for PepsiCo Foods.

Priyanka Gidwani

Strategic Partner

With over 30 years of cross-industry experience in Hospitality, Retail, FMCG, and Plantations, Priyanka has a proven track record in driving organizational excellence and sustainable growth. Her tenure includes leadership roles at Mahindra Holidays and various Tata entities, such as the Taj Group of Hotels, Croma Retail, Tata Global Beverages, and Tata Coffee. Priyanka holds a Master’s in Human Resource Development & Management from Narsee Monjee Institute of Management Studies (NMIMS), Mumbai, and has completed the Executive Leadership Program at the Michigan Ross School of Business

Key Strengths:

• Strategic Leadership: Proven track record in designing and executing HR strategies, change management initiatives, organization design, HR technology transformation, and capability building that align with business goals and drive measurable outcomes.

• Global Impact: Successfully led global initiatives focused on innovation and driving sustainable results.

• Culture & People Transformation: Expertise in embedding strong organizational cultures that enhance engagement, productivity, and retention while building inclusive leadership pipelines.

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